Far more white men thought that DEI was at least somewhat important , and 42% thought it was very important. Yet even in the latter group, dubbed the “True Believers” by the researchers, only 56% said they were actively supporting DEI at their jobs. The most common reason both groups gave for not being involved? “I’m too busy.”
“I don’t want to perpetuate bias, but I’m focused more on accomplishing what is asked of me and my team to achieve.” one white man in senior management told researchers.
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