Facebook warns Apple's iOS 14 could shave more than 50% from Audience Network revenue

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Facebook acknowledges that Apple’s upcoming iOS 14 could lead to a more than 50% drop in its Audience Network advertising business.

more than 1 billion people see at least one Audience Network ad every month, although many of those are probably using Android phones and will not be affected by the change. Facebook derives nearly all of its revenue from advertising, but it's not known what percentage is attributable to the Audience Network versus ads on Facebook and other properties.

"We know this may severely impact publishers' ability to monetize through Audience Network on iOS 14, and, despite our best efforts, may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it on iOS14 in the future," Facebook said in a blog post. "While it's difficult to quantify the impact to publishers and developers at this point with so many unknowns, in testing we've seen more than a 50% drop in Audience Network publisher revenue when personalization was removed from mobile ad install campaigns," Facebook said. "In reality, the impact to Audience Network on iOS 14 may be much more, so we are working on short-and long-term strategies to support publishers through these changes.

 

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Nothing seems to have an affect on Zuckerberg though

I love that!

Guys and Gals. The replacement for Facebook will be more polarising and political, now we know how far such platforms can reach. Beware what you wish for. The devil you know.........

Good 🖕

ThinkTankCharts Cry me a river.

DeleteFacebook

ThinkTankCharts Facebook went up 4% the day this was announced

I never see any ads on Facebook? Oh hang on... Sorry... I ignore them🤷🏼‍♂️

When can I update

Good, fuck em

This is a very good thing

Love it

Good, what’s wrong with opt-in? It’s a more fair system

All these facebook jokes and saying facebook is racist is really funny. Most of the people in the comment section probably fail to realize that facebook owns whatsapp and Instagram. Ya know, just connecting people across the world with unlimited ideologies.

Facebook Apple

Not really sad for the motherzucker.

More BS from Suckerberg... he used to be such a nice kid... wealth and power has gone to his head.

Good

Who cares?

Good.

Good on you Facebook

Finally

Screw Zuckerberg.

I closed my Facebook account it does the Devil’s work and everyone SHOULD

Worrying about their own money. Smart move to involve the small business

Facebook deserves this.

This must be awesome news the day this news was released $FB was up 8.5% and added 75B in market cap. MAYBE if 100% ads did not work on IOS 14 the stock would be up 25%.

'bout FKN time!

Mark Zuckerberg and Facebook is the worst virus the world has ever seen I want to commend Apple I will always be loyal to Apple as long as they Stay loyal to the people

Face book sucks ... since Cambridge analytica they lost people’s trust . And more people should stop using Facebook and Instagram

Okay, and?

Good. I remember a time when you could go to the store and buy what you want. Never had a group of people following you around with clipboards recording your every movement. Then follow you to other stores, your friends house, and back home continuing to do this.

I have no problem with that and would NOT be sad if they go BK. I'm done with FB products. He and his business is threatening the country.

Good

develop another apple

Why would anyone still use Facebook?

Good. Facebook is already a media loved by the right-wing.

Good. Facebook needs to be crushed.

This is very bullish news for Robin Hood traders lol

facebook sucks

Good news

Facebook is a selfish money centered company that robs for the richest.

Good, so that he can't help get psychopaths and dictators elected. This last 4 years has been hell on earth because of social media.

Sound of tiny violin...

Facebook is a cancer

Good f**k Facebook

Yay

Can’t wait.

Outstanding

Im sure apple is on a game plan here. They want to get in on this audience revenue made solely from Apple users

deleteFacebook.

i'm switching to iphone

My heart bleeds for the pasty faced alien.

I do not need noisy network looking over my facebook viewings period.

DatHandsomeJerk I endorse any attack on big tech cartel

Good.

A win for everyone tired of being bombarded with irrelevant ads. Apple will regain subscribers

'Shave' isn't the appropriate term for a 50% reduction, 'slash' would be more appropriate. Maybe you need to download Grammarly?

Facebook is the devil

And now he all the sudden cares about small business?

Good.

Well, Facebook was up when this was reported earlier this week.

Good! I really feel the world would be better without FB, it takes away people’s right by FB jail for speaking truth test people can show their dick and tits on Facebook , how fucked up is that?! Lol carry on

And here comes the plummet

*SHEKELS

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OpenLearning ASX:$OLL & Australian Trade and Investment Commision Deal OpenLearning=ASX:$OLL Quarterly activities report.

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OpenLearning Ltd [ASX:OLL] has some interesting prospects. Not only operating within the online education ecosystem, but also partnering with some of the major universities. Partnerships that could become the cornerstone of a much bigger arrangement.

And increase apple sales with this news ! As privacy is becoming as a joke just like democracy ...... The valve of privacy will also increase in the future

We have social media feeds that adapt to user interests,ads are trying to do the same, then why is there a gap between the two?

If trackers dont stay hidden,introduce themselves nicely & assist users with their needs , why would anyone block them? Trackers, search results,assistants,all should converge to user assistance

Facebook zucks

Who cares bout F book

iOS/apple doesn't go far enough... In-app links need to open directly to Safari browser outside of the app. Links in apps open their own browser or the non-adblock/non-incognito version of safari allowing trackers to set cookies and data. It's bull💩.

MountainsStars So

The reason apps exist... is to circumvent browser tracking and adblock. The only reason to use the app is if they remove functionality from the browser version, which they do...to motivate you to use their app. The browser version of IG, FB, reddit, imgur, twitter, etc: unusable.

Good crash ... Facebook

Good

LeslieMPozsonyi Good.

Great! Going to upgrade as soon as it’s available.

Sorry Zuckerberg. Not really.

Do it.

Cry-Baby. 😂

Oh how sad... 🤣🤣🤦🏻‍♂️🤦🏻‍♂️

Good, fbook can suck the big one

I’ll believe it when I see it. Probably means the stick will be at a new high tomorrow.

Thoughts and Prayers!!!

Good cause Facebook is becoming the next myspacetom fun for a while then just gone.

Moratorium on any acquisitions for any top name in qqq

Facebook=Facecrooks! Fuck the Zuck!

Good

Stock up 7% on nothi g

Its okay by me, I stopped using Facebook a while ago. I only use it about once a month anyway.

Great news👍👍👍👍👍

Monopolies destroying each-others

Area android finally masters emotion, gets the sads.

PrimeWednesdayService Receive Jesus and prepare for the coming of the Messiah

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