In the new feature, elements of a TV show, like characters or objects, would be displayed on a viewer’s phone or tablet and integrated into the surrounding environment. For example, someone watching a moon-walking scene in the Apple showmight be able to see a virtual lunar rover on their device’s display, seemingly perched atop their living room coffee table.
The AR feature is expected to debut next year, ahead of an Apple headset in 2022 that will be built around augmented and virtual reality, said the people, who asked not to be identified because they weren’t authorised to discuss the plan publicly. A release of the TV+ feature had previously been set for later this year, but the effects of the coronavirus pandemic on software development and film production impeded that goal. Apple could ultimately decide to scrap the plan, the people said.
The Cupertino, California-based company launched TV+ last year for US$4.99 a month, but many customers are still on a free year of service that comes with the purchase of an Apple product. The first trial accounts will expire just weeks after the next iPhones are set to debut in October. The company is considering keeping a free access offer to lure new subscribers but with a reduced period of time, the people said.
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