$2 billion. Part of that is due to its self-described introverted CEO. Moskovitz admits he has agreed to speak at length withonly because his PR execs promised he wouldn’t have to do any more interviews for the rest of the year.
Asana cofounder Justin Rosenstein long served as Moskovitz's extroverted foil before stepping back in 2019. Says Rosenstein:"We are, to my knowledge, the two people on earth who have thought the most about the work management problem."Moskovitz was just 19 in 2004 when he helped start Facebook with his roommate, Zuckerberg, in their Harvard dorm. A year and a half later, he dropped out and moved to Silicon Valley with Zuck.
From a dingy office in the eastern part of San Francisco’s Mission district, Moskovitz and Rosenstein raised seed funding from a who’s-who of the Bay Area tech elite, including Facebook veterans Zuckerberg, Sean Parker and Peter Thiel. But privately, many were skeptical, says Moskovitz’s friend Eric Ries, author ofAsana brought on Sonja Gittens Ottley as its diversity and inclusion officer in 2015, and Anna Binder as “head of people” in 2016.
Along the way, Moskovitz leveled up as a leader, too. Known for his temper as a twenty-something at Facebook, he says he has learned not to agonize so much over setbacks. He invokes a saying from mindfulness expert Jon Kabat-Zinn: “You can’t stop the waves from coming, but you can learn to surf.
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Nearly a decade ago, Zuck’s college roommate became the world’s youngest self-made billionaire by moving fast and breaking things. Now Moskovitz is set to take his radically chiller cloud standout Asana—a software success story powered by patience and the pandemic—public
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