INTERVIEW: Kannywood must leverage on technology, innovation to remain relevant - Hamisu

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Musa Hamisu says technology caught the Hausa film industry unprepared even before piracy compounded the havoc on the industry.

One of Kannywood’s most sought after cameramen, Musa Hamisu, says technology caught the Hausa film industry unprepared even before piracy compounded the havoc on the industry.

PT: You said Kannywood was not prepared for the technology that has changed entertainment. What do you mean by technology in this context?I am also a player in the Kannywood industry and I have participated very well in producing good films. I am a cameraman but I know how the industry lacks in production equipment.Yes, but you can actually count the movies that have this sophistication. Only a few producers in the industry understand that and go after quality.

I think no matter how good is your script, the camera work can kill the story. And the post-production aspect. Training is the way out. Players must go for training, understand what s in vogue in the global film market and strive to get there. Only with that can the industry make a bigger impact. PT: As you earlier pointed out, films do not sell anymore on DVDs, you can come across only a few now in the market. Don’t you think that is another big challenge for the revival of the Kannywood industry?If you go round now and count houses, you will find out that out of 50 homes, only like two per cent uses DVD to watch films. Everybody has a cable satellite and this channels only show films that are well produced in terms of quality and content.

 

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