TikTok Deal Could Challenge Microsoft CEO’s Light Touch on Acquisitions

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If Microsoft prevails in its bid to buy TikTok’s U.S. operations from Beijing-based ByteDance, the software giant is likely to have to take a more hands-on role than it has with previous acquisitions

could pose a new challenge: How to reshape a just-bought business quickly, without damaging its successful formula.

Mr. Nadella typically has taken a light-touch approach in Microsoft’s biggest acquisitions. After the software giant, it took years to integrate the business, in part to avoid disrupting the culture that had made the business-focused networking startup a success. “This is not about changing the core of LinkedIn,” Mr. Nadella said at the time of the takeover. He largely repeated the strategy two years later with Microsoft’s

 

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