And on top of rapidly-changing market dynamics, consumers expect more from brands than ever before: empathy, transparency, agility, and authenticity, across dozens of channels.There’s never been a more challenging time for marketers to stay afloat, let alone innovate. Yet at the same time the opportunity to drive real, significant impact for customers — and the bottom line — is tremendous. Afound that 83% of CEOs across the globe believe marketing to be a major driver of revenue growth.
But with the right technology and approach, this wide array of perspectives and capabilities can lead to agility that results in groundbreaking creative and the personalization today’s consumers demand. Increasingly, savvy marketers are relying on collaborative work management platforms to connect the dots between both people and platforms. A platform that can serve as this connective layer is especially critical while creative teams are working from so many different physical locations.
Teams are devoting massive amounts of time to trying to connect, but without the right technology to tie those conversations to an action plan, it’s easier than ever for marketers and creative teams to remain siloed. How often does a messaging pivot kick-off a fresh round of design work while copy continues to chug along with old intel, blissfully unaware? Marketers can’t adapt to today’s agility imperative with a dated, broken approach to collaboration.
Yet, in many cases, having too many disconnected “productivity” tools may be hurting your organization’s ability to rise to these demands. In fact, workers now spend as much as 19% of their working hours simply searching for the information they need to do their jobs,The key to successfully accelerating creative output lies in aligning people and technology.
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Source: BusinessInsider - 🏆 729. / 51 Read more »