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It looks like fresh placenta, tingles like mint chapstick, and costs less than a Frappuccino. It looks like the terrifying “” that’s popular with Kim Kardashian West and Gwyneth Paltrow, but it’s blissfully not made out of your own blood. And it’s going viral, with claims that it gives you the brightest, clearest skin of your life.
There’s never been a skin-care line quite like The Ordinary—obsessed with clinical results and pure ingredients, allergic to seductive branding and fake promises, the company is a rare case of All the Hype Is Deserved . The line gives luxury ingredients at fast food prices—if you’re willing to brush up on your high school science knowledge. A full skin-care routine from The Ordinary could set you back less than the cost of drinks and apps, and last much longer.