Spotify Technology SA said on Tuesday comedian Joe Rogan's podcast will be available on the music streaming platform starting Sept. 1 and will become an exclusive later this year, sending shares 8per cent higher.
Rogan's podcast,"The Joe Rogan Experience," is downloaded millions of times each month and is routinely featured among top podcasts on Apple's charts.He has interviewed well-known politicians and businessmen on the show, including Tesla Inc Chief Executive Officer Elon Musk and U.S. Senator Bernie Sanders.
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