Network provider Vodacom, which is expected to lose up to R2.7bn over the next year courtesy of a data-price cut, says it expects to recover the lost revenue over time as more users connect to the internet.with competition authorities to reduce prices across all of its data bundles starting from April 1 2020.
Attention will now be on how other operators, particularly MTN, settle this matter with the Competition Commission. One of the initiatives SA’s largest mobile operator will institute is cutting the cost of its 1GB monthly bundle from R149 to “no more than” R99, making for a 34% reduction, from April 1.
“This enables Vodacom to make its customers personalised service offerings that last year translated into the accelerated uptake of bundle offers, which has been proving to be very successful in driving data sales.”the jury was still out on whether Vodacom could deal with increased traffic likely when the agreement came into effect.