became some of the earliest internet memes to enter mainstream culture, popular for their spontaneity, low-budget look, and general weirdness.
Enter Beyoncé, who inadvertently demonstrated what it takes to make a viral video when she released two visuals, simultaneously, in 2008. You couldn’t ask for a better experiment: two music videos, both from thealbum, both directed by Jake Nava, both in black-and-white. “If I Were a Boy” was more conceptual, with a gender-flipped narrative and higher production value. “Single Ladies ” was simpler, a dance video based off an old Bob Fosse routine and filmed on a white soundstage.
While a video’s number of views matter from a business sense the way that YouTube videos proliferated though culture didn’t exclusively have to do with how many people watched them — rather, it depended on how much media surrounding the video could be disseminated outside of YouTube, on other platforms like Twitter or Reddit or, well, real life. And so came phenomenons like Psy’s “Gangnam Style,” which pretty much pressed every button that teenagers and the internet in 2012 found funny.
Chris brown , Nicki Minaj , Trey Songz 😂❤️
YouTube appeared, and high culture went extinct.
i blame MTV
REPETITIVE POSTS were facing extinction — then ROLLING STONE happened
'Telephone' by Lady Gaga ft. Beyoncé
Let them die.