I first met Emily Weiss when she was a fashion assistant atin the 2000s. Since then, her hair has been many colors and she's launched a beauty empire, that includes the cult-favorite beauty website Into the Gloss and the beloved brand Glossier. Along the way, she's tried many, many products; crowd-sourced the perfect facial cleanser; and discovered the simple pleasures of a super hot bath.Well, it was 2010, back when I had discovered this world of personal style bloggers.
How we create products is really a mix of art and science. Sometimes it’s really, really user-heavy and sometimes we just are really convicted about a product. Like someone really wants a brow product that isn’t crunchy, like a brow gel but gives definition but also sort of fills in and fluffs up and gives a feathery brow. And somehow, it’s Boy Brow. And we just unleash that onto the world without any kind of user notification. Our audience had no idea we were coming out with that.
So we approach every single product very, very uniquely and we’ve created a launch calendar that’s unlike any other beauty brand, because we can. We aren’t wholesale, so we can launch something whenever we want through our channels, and that results in launching something about every two to three months.