Internet algorithms in the present day, run by artificial intelligence, also form data clouds that are"chopped up" into groups to match generalised groups of people.
"Different cloud groups are being delivered different kinds of messages, both in terms of advertising, and ultimately, are being targeted for things like politics," Professor Smith said. "We need to look at social science outside the purely quantitative framework that's been looked at for the past 150 years, and to start seeing a more complex view of humans and their society," he said.
From their own quantitative study, involving 148 respondents, the two professors said this segment of the population was small — about 8 per cent— and generally had little influence on society.
So the filter bubble is like ’s coverage of President Trump, excluding any news that is favourable to the President. It makes sense now!