The move is set to enhance Caesars Digital’s trading abilities, with a fully in-sourced solution for same-game parlay pricing correlation. and other eligible SGP betting markets for the MLB. The acquisition enables Caesars Sportsbook to augment its pricing offerings and leverage its data sources.
“We are excited to welcome the talented ZeroFlucs team into the Caesars family,” Eric Hession, president of Caesars Digital, said in a press release. “Their expertise in data science and trading technology coupled with their passion for sports makes them a perfect fit with our team as we drive to offer our customers the best sports betting product that complements our award-winning Caesars Rewards program.
ZeroFlucs’ leadership remains the same and will work with the existing data science and data engineering teams employed at Caesars. “We are thrilled to be joining forces with the team at Caesars and can’t imagine a better home for our people or a platform for our product to shine on,” ZeroFlucs’ founder and CEO Steve Gray said. “Our team has always been passionate about being at the forefront of what’s possible in sports betting, and with the resources and reach of Caesars, we can now focus on taking these experiences to the next level.