to reduce waste, streamline production, predict demand, and optimize productivity, is expanding its offering to the U.K. after entering markets such as India, Mexico and South America.
“AI for us is an end-to-end process. It is very predictive when it comes to understanding the consumers. It helps us to work with designers to reduce the logistics, from understanding the consumer trends to ordering sampling, reordering with the manufacturers, and everything is done digitally,” explained Dayama.
The internal, AI-powered structure of Urbanic has attracted attention among major tech and consumer investors. Since its launch in 2019, the company has been growing at an average rate of 120 percent a year.backed by Mirabaud Lifestyle Impact and Innovation Fund in Switzerland, New York-based public-private hybrid investment firm D1 Capital Partners, JAM Fund, and other global investors and European luxury fashion families. Previous backers include Nexus Venture Partners and Sequoia Capital.
To get the attention of the local fashion community, Urbanic will work with Wasson and stylist Julia Sarr-Jamois to select a set of products that might appeal to the high fashion-loving audience.
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