Perplexity’s grand theft AI

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Perplexity CEO Aravind Srinivas admitted that the company was founded on pretending to be something it wasn’t so it could scrape data. What does that mean for publishers?

In every hype cycle, certain patterns of deceit emerge. In the last crypto boom, it was “ponzinomics” and “rug pulls.” In self-driving cars, it was “just five years away!” In AI, it’s seeing just how much unethical shit you can get away with. 'Perplexity is basically a rent-seeking middleman on high-quality sources' Perplexity, which is in ongoing talks to raise hundreds of millions of dollars, is trying to create a Google Search competitor.

txt code that explicitly asks web crawlers not to scrape the page. Srinivas responded in Fast Company that actually, Perplexity wasn’t ignoring robots.txt; it was just using third-party scrapers that ignored it. Srinivas declined to name the third-party scraper and didn’t commit to asking that crawler to stop violating robots.txt. “Someone else did it” is a fine argument for a five-year-old. And consider the response further. If Srinivas wanted to be ethical, he had some options here.

 

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