Instagram is starting to let some creators make AI versions of themselves

Instagram’s new “AI Studio” will let creators make AI chatbot versions of themselves, and Meta is starting to roll it out as an “early test” in the US, CEO Mark Zuckerberg announced on his broadcast channel on Thursday. As part of the test, “you might start seeing AIs from your favorite creators and interest-based AIs in the coming weeks on Instagram,” according to Zuckerberg. “These will primarily show up in messaging for now, and will be clearly labeled as AI.

“It’s early days and the first beta version of these AIs so we’ll keep working on improving them, and make them available to more people soon.” In a new interview, Zuckerberg talked more about the company’s AI strategy. He says, “We think people want to interact with lots of different people and businesses and there need to be a lot of different AIs that get created to reflect people’s different interests.

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