The majority of Gen Z describe themselves as video content creators

For the first two decades of the social internet, lurkers ruled. Among Gen Z, they’re in the minority, according to survey data from YouTube.

YouTube found that 65 percent of Gen Z, which it defined as people between the ages of 14 and 24, describe themselves as video content creators — making lurkers a minority. “It’s exciting to witness how Gen Z is evolving fandom,” Kevin Allocca, YouTube’s global director of Culture & Trends, said in a statement. “They’re actively moving audience behavior from passive viewing to finding and adding their voices to a unique content ‘dialogue.’”more participatory era of the internet. The app gave a generation of young people access to easy-to-use mobile video editing tools, allowing amateurs to create compelling video content.

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