Fiat appears to have clapped back at the Italian government after releasing a powerful ad showcasing its latest 500e model. It comes after several blows from the authorities over the Italian heritage of the brand, which the government claims has been misappropriated on various Fiat vehicles.
The simple yet poignant ad positions the Fiat 500 as an icon in the vehicle design sphere, thoroughly recognisable even when its key logo identifier is missing. Alleged controversy aside, the Fiat logo is undoubtedly one of the most recognisableThe drama began earlier this year when Fiat's parent company Stellantis was forced to change the name of Alfa Romeo’s Milano SUV.
It seems that Fiat isn't backing down from the drama, as its latest ad appears to subtly throw shade at the recent design conflict. Showcasing a Fiat 500e with all of its Fiat branding removed, the ad celebrates the recognisability of the design, with the ad's narrator claiming:"When a car has an iconic design and has always represented the joy of living, it can only be Italian and it can only be Fiat.
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